Situational Energy: 22 utility bills sourced in 4 weeks

Situational Energy is a commercial energy broker: businesses hand over a utility bill, and 30+ suppliers compete for the account. The whole funnel starts with that bill. Getting a facility operator to send one on the strength of a cold call is the hardest yard in the business, and every bill in hand is a live deal. The brokerage needed a team that could source bills at volume, week after week.

Full disclosure: Situational Energy is one of our own ventures. Talento placed 3 dedicated SDRs on the campaign in 7 days, the same way we do for clients. We built lists of facility operators in deregulated markets: manufacturers, warehouses, retail chains, healthcare systems. The reps worked the phone with one low-friction ask: send the bill, get a rate comparison in two business days. The reps logged each bill and handed it to the brokerage team for supplier bidding.

• Placed 3 dedicated SDRs within 7 days
• Built lists of facility operators across deregulated states
• Ran a phone-first outbound campaign with email follow-up
• Asked for the bill, not the contract: a low-friction first yes
• Logged each sourced bill and handed it to the procurement team same day

The ask matched the offer. A bill costs the prospect two minutes and commits them to nothing, so the reps could win a yes on a first call. The lists targeted operators with real energy spend. And because this is our own venture, the campaign ran with our own money on the line: the same reps, dialer, and playbook we place with clients.

22 utility bills sourced in the first 4 weeks: 8 live deals into the procurement funnel.

Each sourced bill is a business that asked for a quote, so the funnel it feeds converts at deal economics, not marketing economics.