MetaSeries: 25+ qualified appointments booked in 4 weeks

MetaSeries builds and runs AI systems for operators of revenue-generating businesses. Selling that starts with a conversation, and the founder's calendar was the bottleneck: hours spent prospecting were hours not spent on audits and builds. The business needed a steady flow of qualified appointments without the founder doing the dialing.

Full disclosure: MetaSeries is one of our own ventures. Talento placed 2 dedicated SDRs on the campaign in 7 days, the same way we do for clients. We built lists of operators running established businesses: the profile MetaSeries serves, not startups hunting for a free roadmap. The reps qualified on the calls before anything hit the calendar: real revenue, a real bottleneck, an owner in the room. Booked appointments landed on the founder's calendar with notes attached.

• Placed 2 dedicated SDRs within 7 days
• Built lists of operators running established, revenue-generating businesses
• Ran phone-first outreach with email follow-up
• Qualified for revenue, bottleneck, and decision-maker before booking
• Delivered appointments to the founder's calendar with call notes attached

Qualification did the heavy lifting. An appointment with the wrong prospect costs a founder an hour; the reps filtered for fit before booking, so the calendar filled with buyers, not browsers. And because this is our own venture, the campaign ran with our own money on the line: the same reps, dialer, and playbook we place with clients.

25+ qualified appointments booked in the first 4 weeks, 70% of which showed.

The funnel behind it: 4,000 dials, 400 conversations, 25+ appointments. Each appointment came with notes, so the founder walked into calls already knowing the prospect's bottleneck.