Case study · Wholesale Packaging

PRN+: two SDRs placed in 7 days, $17K booked in the first month

Focus: Bags, POS rolls & packaging suppliesEngagement: OngoingTeam: 2 dedicated SDRs

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The challenge

What the before-state was costing them.

PRN+, a wholesale packaging supplier in Snellville, Georgia, sells t-shirt bags, POS rolls, and packaging supplies to retail stores, gas stations, and bakeries across the Southeast. Growth meant reaching store owners at volume, and the team had no spare hours to dial. Recruiting, training, and managing an SDR team from scratch is a full-time job in itself. They needed callers on the phone, not a hiring project.

The approach

What Talento did about it.

Talento placed two dedicated SDRs on the account within 7 days. We built a pipeline of more than 900 retail and convenience buyers, and the reps went to work on the phone. Each conversation moved through a qualification path before it counted as an opportunity. PRN+ watches it all in a live dashboard: dials, conversations, open deals, and booked revenue in one view.

What we did

The work, bullet by bullet.

Why this worked

The process behind the number.

Two reps, one account, full time. The list matched the buyer: store owners who order packaging month after month. PRN+ signed off on the qualification standards before the first dial. The dashboard keeps the work honest, and the numbers on this page come from it, not from memory.

The results

Numbers from the campaign, not from memory.

$17K in sales booked in the first 4 weeks, from a standing start.

The first month's funnel: 1,000 dials, 222 conversations, 72 opportunities opened, and the first three accounts closed. Wholesale packaging runs on reorders, so each new account compounds. The campaign is ongoing, with 69 deals still open in the pipeline.

“Two SDRs on the phones in a week, and the first three accounts closed inside a month. Beat any hiring cycle I could have run.”

— Irfan, Owner, PRN+

Engagement

Ongoing outbound SDR campaign, two dedicated reps.

Ready when you are

Want a pipeline that shows up on schedule?

Talento places vetted, dedicated sales talent and runs the outbound motion end to end: lists, outreach, qualification, reporting. Placed in 7 days. A 30-day fit window, so if the fit is wrong we swap or replace.